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Mapping the future of fit and function

23 June, 2023
Mapping the future of fit and function | News | Pause Awards
George Hedon, founder and CEO, Pause Fest & Awards
George Hedon
23 June, 2023
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Dive into the journey of Bodd Technologies, the innovative company revolutionising the fit and wellness industry. Learn about their growth, plans for the future, and insights into the business world.

In the world of startups, few shine as brightly as Bodd, an innovative Melbourne company from Prahran, revolutionising the fit and wellness industry. They won ‘Company of the year’ in 2022 at Pause Awards and shortly after closed $5M capital raise to expand their operations.

Bodd is a data and insights company that has developed scanning and processing technologies to capture ultra rich human body data.

They enable better, more personalised experiences for consumers, companies and brands they engage with, across the global uniform, health and wellness and fashion sectors. We had the chance to sit down with David McLaughlin, the CTO and visionary behind Bodd, to delve into the details of their journey and their future plans.

BODD Technologies
Image provided by BODD

Q: David, could you tell us about the genesis of Bodd and how you’ve managed to grow its presence?

Sure, the inception of Bodd Technologies is actually an interesting tale. We initially encountered the pervasive problems of sizing and fit while working in the apparel industry. Rather than resigning to the issue, we saw an opportunity to create a technology that could provide a solution. Recognising this potential, we set out to develop a product that addressed these real-world challenges.

The key to our growth has been keeping our ears to the ground and consistently striving to solve problems for our customers. It’s important to remember that your business’s impact is directly proportional to the number and size of the problems you solve. That’s been our mantra, and it’s served us incredibly well.

An impactful product solving real-world problems can be the foundation for an incredibly successful business.

David McLaughlin, CTO, BODD

Q: How would you define success for Bodd Technologies?

For us, success is a multi-faceted concept. Of course, we have bold and ambitious plans for the company, and we’re committed to creating a lasting business. However, our vision of success is not solely tied to market performance or financial milestones. Instead, it is intrinsically linked to the physical and mental wellbeing and happiness of our team.

The very first value for our team is Ownership; we all have a role to play in nurturing this business – it’s collectively ours. We believe in a work-life blend where everyone feels ownership and pride in what they’re building. At the same time, we emphasise the importance of maintaining mental and physical wellbeing. For us, it’s about striking a balance and ensuring that we don’t burn ourselves out in the process of building something great.

BODD Technologies
Image provided by BODD

Success should be measured not only in business growth but also in the happiness of the team.

David McLaughlin, CTO, BODD

Q: Could you give us a glimpse into what Bodd Technologies has in store for 2023?

Absolutely, 2023 is shaping up to be an incredibly exciting year for us! One of the major developments on the horizon is the deployment of our scanner technology with the New Zealand Defence Force. This collaboration will be a significant showcase for our tech on a global stage.

Moreover, our product team is working tirelessly on a new release. I can’t spill all the beans just yet, but I can tell you it’s set to push the limits of what our technology can do.

Another major plan involves expanding our footprint in North America. We’ll be working on significant deployments across various sectors, including retail and wellness. Back home in Australia, we’re collaborating with major wellness and pharmacy brands to integrate Bodd’s technology into their operations. It’s safe to say we’re not slowing down anytime soon!

BODD Technologies
Image provided by BODD

Q: In your opinion, what’s the most important skill to have in business?

Without a doubt, resilience. Leading an early-stage company can feel like an uphill battle. Whether it’s pitching to investors, facing 100 rejections, or getting through tough weeks, it requires a certain degree of fortitude. But every challenge we’ve faced has only made us stronger and more confident. Resilience is truly the backbone of any successful business.

The most critical skill in business is resilience. No matter how many rejections or challenges you face, bouncing back is key.

David McLaughlin, CTO, BODD

Q: What have you learned over the past year that you could share as advice to fellow entrepreneurs?

The past year has been an enlightening journey. One crucial learning is understanding that everything takes longer than you expect. Patience is absolutely essential, especially when you’re used to the rapid pace of the start-up world.

BODD Technologies
Image provided by BODD

As we transitioned from being an early-stage startup to a growth-stage business, we had to adapt our pace. While it’s important to be ambitious and have a drive to grow, it’s equally vital to understand that quality growth requires time. We’ve learned to embrace the process and be patient, knowing that while things may not always move as fast as we’d like, they are indeed moving in the right direction.

Winning the ‘Company of Year’ award really put us on the map and was very unexpected!

David McLaughlin, CTO, BODD

Q: Lastly, could you share how winning the Pause Awards has impacted your business?

The timing was really perfect for us as we are transitioning from an early stage start-up to a business that now has an exciting growth trajectory. The win garnered us a lot of attention – not just here in Australia, but also across the globe. We had customers in the US that we were speaking to that were really impressed by the win and it certainly helped build confidence in all parts of the world.

We were also fortunate enough to have some fantastic press off the back of winning the award.

With a laser-focus on problem-solving, a balanced view on success, and an eye on an exciting future, an award winning company Bodd serves as a beacon for fellow entrepreneurs.


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Category tracks



The Culture track seeks entries that exemplify the development of an inclusive and collaborative workplace culture, crucial for organisational success and growth. Submissions should illustrate transformative strategies implemented across core business functions, reflecting expertise, leadership, and a clear vision. These strategies should demonstrate a positive impact on the business, its employees, stakeholders, and customers, showcasing how a nurturing culture contributes to overall growth and innovation.

The Excellence track celebrates businesses that have demonstrated remarkable success and impact within their industry, regardless of their size. Entries for this category should illustrate how the business's strategic execution, guided by visionary leadership and exceptional expertise, has significantly influenced the industry. The focus will be on the tangible outcomes of these strategies, highlighting the company's ability to innovate, lead, and leave a lasting impression in its field.

The Good track is focused on recognising companies dedicated to their mission of creating a positive societal impact. Entries should highlight innovative solutions aimed at addressing global challenges such as environmental sustainability, social equity, and community well-being. Successful submissions will demonstrate how their initiatives contribute to significant changes, tackling issues like gender inequality, social imbalance, and injustice, thereby setting a precedent for responsible and impactful business practices.

Awarded to a single entry in a category, Grand Prix is the top accolade in that category. To win the Grand Prix, the entire Judging Board must unanimously agree that the entry deserves the accolade of being the best in that category.

The Growth track is about showcasing how businesses have enhanced productivity and execution to make a significant impact in their market. Entries should highlight innovative strategies that have optimised the customer journey, leading to increased engagement and commercial success. This track is for those who have effectively used their understanding of the market and customer needs to scale their business and achieve notable growth.

The Operators track seeks entries that showcase leadership in fostering innovation within their ecosystems. Ideal submissions will highlight how your initiatives have catalysed the creation of new products or services, bolstered by a culture that uplifts internal teams and the wider community. This track celebrates those who drive progress by empowering voices and forging transformative connections in their industry.


Categories


  • Always Evolving New

    Acknowledges a culture of continuous learning and improvement within a company, encourages employee development, and always looks for ways to optimise and innovate operations.


  • Big & Mighty Culture New

    Recognises companies (51-1000 employees) for their exceptional efforts in cultivating a culture that champions innovation.


  • Diverse Co.

    Celebrates workplaces dedicated to fostering innovation through a vibrant tapestry of diverse talents and perspectives.


  • Small & Mighty Culture New

    Applauds small teams of fewer than 50 employees for their remarkable ability to foster innovation and set new benchmarks in their domain.


  • Work Sweet Work

    Acknowledges companies that have achieved extraordinary employee engagement, satisfaction, and retention, creating an exemplary workplace culture.


  • Company of the Year

    Honours an outstanding company that not only showcases exemplary leadership and resilience but also demonstrates a clear, quantifiable impact over the past year.


  • Customer Obsessed New

    Applauds prioritisation, understanding and meeting the needs and expectations of their customers, including feedback, personalised services and ensuring high satisfaction.


  • Defiant Ones

    Recognises firms that lead technological innovation, setting new standards and defining the future of their industries.


  • Hammer

    Celebrates companies that have not only defined success on their own terms but have also concretely demonstrated their triumphs over the past year.


  • I Wish I'd Done That

    Applauds ingenious, simple solutions in niche markets that spark a universal sentiment of admiration.


  • On the Rise

    Celebrates early-stage startups, under 4 years, that have shown remarkable progress and success in their initial years.


  • Prodigy

    Recognises young visionaries under 30 with outstanding talents and achievements, setting them apart in their fields.


  • Singularity

    Highlights AI-driven companies that are pioneering new services or integrating AI to create innovative products.


  • Women in Business

    Celebrates female entrepreneurs and leaders who are forging paths for future generations by creating more equitable opportunities.


  • B-Good

    Recognises businesses that redefine commercial success by positively transforming our economic system for the benefit of all stakeholders.


  • Circular Pioneer

    Celebrates companies at the forefront of circular economy practices, making substantial and sustainable differences.


  • Ethical Leadership New

    Commends companies exemplifying leadership in environmental and social governance, setting standards in corporate responsibility and ethical practices.


  • Going Green

    Acknowledges companies leading large-scale sustainable initiatives, addressing critical areas like clean energy and environmental justice.


  • Collab New

    Honours strategic partnerships and alliances with other businesses to leverage complementary strengths, access new markets, and share resources for synergistic growth and innovation.


  • Design First

    Celebrates companies where design is the heartbeat of innovation, engaging the whole team in crafting groundbreaking products.


  • Going Global New

    Applauds companies that have expanded their reach globally, showcasing exceptional growth and international success.


  • Great Pivot

    Acknowledges companies that adeptly navigate change, leveraging insights to pivot towards delivering outstanding products.


  • Movement

    Recognises unforgettable event experiences that resonate emotionally, drive social change, or achieve viral status.


  • New Model

    Honours businesses revolutionising markets with elegant and disruptive business models.


  • Next Level New

    Applauds companies which had successful strategic acquisition and integration of another entity, staff or an asset that allowed them to further grow and scale their services.


  • Wildfire

    Celebrates companies that have rapidly and significantly impacted their marketplace, online and offline, setting new standards for success.


  • Angel

    Honours visionary angel investors who've significantly contributed to early-stage startups, guiding them toward success.


  • C-Suite

    Recognises exceptional leadership qualities in high-ranking executives, showcasing their management and interpersonal excellence.


  • Creative Maverick New

    Honours unconventional thinkers with exceptional abilities to execute typically unimaginable initiatives, expertly coordinate teams, secure funding or successfully launch multiple ventures.


  • Ecosystem Star

    Celebrates individuals who energise and nurture their communities, fostering engagement and advocacy.


  • Future Builder

    Recognises the determination and resilience of founders who've embarked on the challenging journey of starting their own ventures.


  • Quiet Achiever New

    Applauds the unsung heroes whose behind-the-scenes efforts have led to flawless project executions and exceeded expectations.


  • Splash Down Under New

    Acknowledges international companies making a noteworthy entrance into the Australian market, enriching the local business ecosystem.


  • TopCoder

    Recognises developers for their outstanding technical skills, clean code, and collaborative spirit.


  • Venture Cap

    Salutes venture capital firms with a track record of backing transformative businesses, contributing significantly to Australia's economic growth.


  • Visionary New

    Recognises effective leadership by setting a clear vision, motivating the team, and making strategic decisions that guide their business towards its goals.

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