Arrow

Discover the colourful world of oral hygiene with Dsmile’s new range

13 September, 2023
Discover the colourful world of oral hygiene with Dsmile’s new range | News | Pause Awards
George Hedon, founder and CEO, Pause Fest & Awards
George Hedon
13 September, 2023
Share

Welcoming Dsmile’s new ‘Taste the Colour’ range, where oral health meets fun and sustainability. Dr. Joseph Badr, Founder of Dsmile, and Pause Awards judge, shares insights on design and dental care rituals.

In a world where toothpaste flavours range from mundane mint to predictable peppermint, Dsmile, Australia’s trailblazing sustainable dental care brand, is shaking things up with their new ‘Taste the Colour’ range. Launched on a sunny Melbourne morning, this innovative collection aims to revamp Australia’s lacklustre approach to oral health.

Recent statistics from the Australian Dental Association paint a not-so-rosy picture: a whopping 75% of Aussies neglect to floss, and one in five barely brushes their teeth once a day. It’s time to switch things up, and Dsmile is here to lead the way.

Joseph Badr

Dr. Badr’s Dental Revolution

The brainchild of renowned dentist Dr. Joseph Badr, Dsmile emerged in 2021 as a response to disheartening trends in environmental and oral health. With a track record of treating over 20,000 patients in his five clinics, Dr. Badr witnessed firsthand the declining state of Australians’ oral hygiene.

Australia is slipping when it comes to taking care of our pearly whites. Our addiction to sugar and failure to properly care for our teeth is fast tracking our oral hygiene decline.

Dr. Joseph Badr, Founder at Dsmile

In 2023, there’s no excuse for such dental neglect, and that’s why Dr. Badr and his team created the ‘Taste the Colour’ range, designed to make dental care not just effective but enjoyable for all ages. But how did they do it?

Dsmile

Designing for Dental Delight

Dr. Badr emphasised the need for a shift in the approach to dental care. It’s not just about the mechanical and technical aspects; it’s also about understanding the emotional and psychological triggers that drive habit change. “How can we add value to the human experience?” Dr. Badr asked.

The answer lay in design—an experience-focused, human-centred design. Dr. Badr’s vision was clear: “I needed to create the Dsmile home care system as a way of encouraging preventive care habits at home through a simple three-step brush, floss, rinse process.” The design aesthetics of the kit were meticulously crafted to serve as a visual cue, transforming a mundane routine into a delightful ritual.

Dsmile’s design philosophy spans several layers: utilitarian function, emotional appeal, storytelling, sustainability, and aesthetics. The products had to be effective, devoid of harmful chemicals, and appeal to diverse lifestyles. Moreover, they needed to tell a story—a story of being proudly Australian, environmentally friendly, and designed to inspire regular use.

Dsmile

Picking the Perfect Palette

Dsmile’s ‘Taste the Colour’ range isn’t just about flavours; it’s about a visual experience too. The pastel colours, beautifully chosen by graphic designer Michelle Mackintosh, mirror the evolving post-pandemic world. Each colour has a unique meaning: bluey purple symbolises wellness and digital escapism, green brings nature indoors, yellow embodies intimacy and comfort, and pink, once considered feminine, is now gender-neutral and soothing.

Inspiring a Dental Ritual

Dental care doesn’t have to be a chore—it can be a vibrant, flavorful, and eco-conscious experience. Dr. Badr and Dsmile are on a mission to instil a lifelong commitment to oral health. Their philosophy is simple: brush, floss, and rinse, supplemented by two professional cleanings a year.

Dsmile’s ‘Taste the Colour’ range transcends function; it tells a story and transforms our perspective on dental health. It’s not just about oral hygiene; it’s about celebrating it in style.

As Dr. Joseph Badr aptly puts it, “Our teeth need to last a lifetime, so it is essential to take the very best care of them.” Dsmile’s new range offers a colourful and flavorful journey towards that goal, one brush, floss, and rinse at a time.

So, are you ready to ‘Taste the Colour’ and embrace better dental health in style? Dsmile is here to make it happen!


Let Pause Awards tell your story
Entering first-timers
Check 2023 Pause Awards winners
Winners
Pause Awards Night: the community of champs
Pause Awards Night
2023 Years Summary page is here
Summary Page

Related posts


See who won in 2023


Read more

Category tracks



The Culture track seeks entries that exemplify the development of an inclusive and collaborative workplace culture, crucial for organisational success and growth. Submissions should illustrate transformative strategies implemented across core business functions, reflecting expertise, leadership, and a clear vision. These strategies should demonstrate a positive impact on the business, its employees, stakeholders, and customers, showcasing how a nurturing culture contributes to overall growth and innovation.

The Excellence track celebrates businesses that have demonstrated remarkable success and impact within their industry, regardless of their size. Entries for this category should illustrate how the business's strategic execution, guided by visionary leadership and exceptional expertise, has significantly influenced the industry. The focus will be on the tangible outcomes of these strategies, highlighting the company's ability to innovate, lead, and leave a lasting impression in its field.

The Good track is focused on recognising companies dedicated to their mission of creating a positive societal impact. Entries should highlight innovative solutions aimed at addressing global challenges such as environmental sustainability, social equity, and community well-being. Successful submissions will demonstrate how their initiatives contribute to significant changes, tackling issues like gender inequality, social imbalance, and injustice, thereby setting a precedent for responsible and impactful business practices.

Awarded to a single entry in a category, Grand Prix is the top accolade in that category. To win the Grand Prix, the entire Judging Board must unanimously agree that the entry deserves the accolade of being the best in that category.

The Growth track is about showcasing how businesses have enhanced productivity and execution to make a significant impact in their market. Entries should highlight innovative strategies that have optimised the customer journey, leading to increased engagement and commercial success. This track is for those who have effectively used their understanding of the market and customer needs to scale their business and achieve notable growth.

The Operators track seeks entries that showcase leadership in fostering innovation within their ecosystems. Ideal submissions will highlight how your initiatives have catalysed the creation of new products or services, bolstered by a culture that uplifts internal teams and the wider community. This track celebrates those who drive progress by empowering voices and forging transformative connections in their industry.


Categories


  • Always Evolving New

    Acknowledges a culture of continuous learning and improvement within a company, encourages employee development, and always looks for ways to optimise and innovate operations.


  • Big & Mighty Culture New

    Recognises companies (51-1000 employees) for their exceptional efforts in cultivating a culture that champions innovation.


  • Diverse Co.

    Celebrates workplaces dedicated to fostering innovation through a vibrant tapestry of diverse talents and perspectives.


  • Small & Mighty Culture New

    Applauds small teams of fewer than 50 employees for their remarkable ability to foster innovation and set new benchmarks in their domain.


  • Work Sweet Work

    Acknowledges companies that have achieved extraordinary employee engagement, satisfaction, and retention, creating an exemplary workplace culture.


  • Company of the Year

    Honours an outstanding company that not only showcases exemplary leadership and resilience but also demonstrates a clear, quantifiable impact over the past year.


  • Customer Obsessed New

    Applauds prioritisation, understanding and meeting the needs and expectations of their customers, including feedback, personalised services and ensuring high satisfaction.


  • Defiant Ones

    Recognises firms that lead technological innovation, setting new standards and defining the future of their industries.


  • Hammer

    Celebrates companies that have not only defined success on their own terms but have also concretely demonstrated their triumphs over the past year.


  • I Wish I'd Done That

    Applauds ingenious, simple solutions in niche markets that spark a universal sentiment of admiration.


  • On the Rise

    Celebrates early-stage startups, under 4 years, that have shown remarkable progress and success in their initial years.


  • Prodigy

    Recognises young visionaries under 30 with outstanding talents and achievements, setting them apart in their fields.


  • Singularity

    Highlights AI-driven companies that are pioneering new services or integrating AI to create innovative products.


  • Women in Business

    Celebrates female entrepreneurs and leaders who are forging paths for future generations by creating more equitable opportunities.


  • B-Good

    Recognises businesses that redefine commercial success by positively transforming our economic system for the benefit of all stakeholders.


  • Circular Pioneer

    Celebrates companies at the forefront of circular economy practices, making substantial and sustainable differences.


  • Ethical Leadership New

    Commends companies exemplifying leadership in environmental and social governance, setting standards in corporate responsibility and ethical practices.


  • Going Green

    Acknowledges companies leading large-scale sustainable initiatives, addressing critical areas like clean energy and environmental justice.


  • Collab New

    Honours strategic partnerships and alliances with other businesses to leverage complementary strengths, access new markets, and share resources for synergistic growth and innovation.


  • Design First

    Celebrates companies where design is the heartbeat of innovation, engaging the whole team in crafting groundbreaking products.


  • Going Global New

    Applauds companies that have expanded their reach globally, showcasing exceptional growth and international success.


  • Great Pivot

    Acknowledges companies that adeptly navigate change, leveraging insights to pivot towards delivering outstanding products.


  • Movement

    Recognises unforgettable event experiences that resonate emotionally, drive social change, or achieve viral status.


  • New Model

    Honours businesses revolutionising markets with elegant and disruptive business models.


  • Next Level New

    Applauds companies which had successful strategic acquisition and integration of another entity, staff or an asset that allowed them to further grow and scale their services.


  • Wildfire

    Celebrates companies that have rapidly and significantly impacted their marketplace, online and offline, setting new standards for success.


  • Angel

    Honours visionary angel investors who've significantly contributed to early-stage startups, guiding them toward success.


  • C-Suite

    Recognises exceptional leadership qualities in high-ranking executives, showcasing their management and interpersonal excellence.


  • Creative Maverick New

    Honours unconventional thinkers with exceptional abilities to execute typically unimaginable initiatives, expertly coordinate teams, secure funding or successfully launch multiple ventures.


  • Ecosystem Star

    Celebrates individuals who energise and nurture their communities, fostering engagement and advocacy.


  • Future Builder

    Recognises the determination and resilience of founders who've embarked on the challenging journey of starting their own ventures.


  • Quiet Achiever New

    Applauds the unsung heroes whose behind-the-scenes efforts have led to flawless project executions and exceeded expectations.


  • Splash Down Under New

    Acknowledges international companies making a noteworthy entrance into the Australian market, enriching the local business ecosystem.


  • TopCoder

    Recognises developers for their outstanding technical skills, clean code, and collaborative spirit.


  • Venture Cap

    Salutes venture capital firms with a track record of backing transformative businesses, contributing significantly to Australia's economic growth.


  • Visionary New

    Recognises effective leadership by setting a clear vision, motivating the team, and making strategic decisions that guide their business towards its goals.

Early Entries end on:
00d : 00h : 00m : 00s
Enter now