Judge Sessions with Lumigo, Tribal DDB and Clipboard Hospitality

24 October, 2022
Judge Sessions with Lumigo, Tribal DDB and Clipboard Hospitality | News | Pause Awards
George Hedon, founder and CEO, Pause Fest & Awards
George Hedon
24 October, 2022

Welcome to the Pause Awards show, where we invite past winners and future judges to talk about their journeys, inspiration and lessons learned in their professional careers and beyond.

In this episode, George Hedon, Founder of Pause Awards, speaks with Steve Coochin (Senior Developer Advocate at Lumigo), Davy Rennie (National Managing Director at Tribal DDB) and Tipu Sultan (CIO at Clipboard Hospitality). George asked them questions about key skills for business success, industry foresights, professional milestones, and more.


To start off, George asked the judges about what they deemed as key skills for excellence in business.

The ability to ask for help is so important. Asking for help is a strength, not a weakness. And it’s an incredibly valuable business asset to have, no matter what level you’re at.

Davy Rennie, National Managing Director, Tribal DDB

Passion – it’s something that truly drives me, and it’s a major motivator.

Tipu Sultan, CIO, Clipboard Hospitality

Abandoning the traditional career mindset and adopting more of a growth mindset is integral. And off the back of that, adaptability too.

Steve Coochin, Senior Developer Advocate, Lumigo

George then asked what success meant to the three of them:

Success is having the ability to not only have a career driven mindset, but also the ability to engage with communities around the world. Encouraging your best practice adoption, helping people and developers to do that and giving back to make a difference – that’s my definition of success.

Steve Coochin, Senior Developer Advocate, Lumigo

Success is creating a legacy. If I can create a legacy and genuine change, and add value in peoples’ lives, I’ll know that I’ve contributed something to the world.

Tipu Sultan, CIO, Clipboard Hospitality

When my team is recognised for the work they do – whether that’s making the world a better place or just a brilliant piece of creative work or utility – seeing the pride they have in their work, and seeing that recognised makes me feel good. It’s really exciting.

Davy Rennie, National Managing Director, Tribal DDB

The trio then went on to share a piece of business advice that stuck with them through the years:

It doesn’t matter what idea you have, it could be the most radical idea, but as long as you believe in it, and if you can convince yourself, then you can convince anyone in the world.

Tipu Sultan, CIO, Clipboard Hospitality

Remember that you’re dealing with humans. The value of relationships and empathy is more important than anything.

Davy Rennie, National Managing Director, Tribal DDB

One that stuck with me particularly was that if you’ve done what you’ve always done, you’ll get what you’ve always gotten. If you want to see different results, change the approach.

Steve Coochin, Senior Developer Advocate, Lumigo

Discussing their foresights into the industries they work in, they said:

We want to feel more together and more connected. With the advent of the metaverse and the technology that we constantly talk about, we cannot underestimate the value of people spending time together, whether in the workplace or socially.

Davy Rennie, National Managing Director, Tribal DDB

Hospitality has evolved – we’re more adaptable to technology now, and it’s making business more efficient globally.

Tipu Sultan, CIO, Clipboard Hospitality

The human connection aspect stands true. Since computing has emerged, we’ve strived to understand our own humanity through defining our digital worlds in human terms. And we can now immerse ourselves into that, but I wonder if it’s something we really want to do.

Steve Coochin, Senior Developer Advocate, Lumigo

Chatting about where they’d like to be three years from now:

Hospitality is going more global now, and I’d like to be working from somewhere overseas. Perhaps Italy!

Tipu Sultan, CIO, Clipboard Hospitality

I love traveling, so spending time in countries that are off the grid for us at the moment is definitely high up on the list.

Davy Rennie, National Managing Director, Tribal DDB

The industry moves so fast, I can’t even tell you what I’m doing in a month. But I’d like to live even more remote.

Steve Coochin, Senior Developer Advocate, Lumigo

Before George rounded off with his quick fire questions, he asked them what they’d like to do more and less of:

Spend more time on my farm, and with my family.

Steve Coochin, Senior Developer Advocate, Lumigo

I’d like to plan less and appreciate the present.

Tipu Sultan, CIO, Clipboard Hospitality

Less time spent on video calls and more time spent with people in real life. I’d also like to spend more time with a pen in my hand. The best work we’ve done always starts with that, a whiteboard, pizza, and a couple of beers!

Davy Rennie, National Managing Director, Tribal DDB

The judges went on to share more personal anecdotes, work-life balance, their sources of fulfillment and more.

Don’t forget to check out the entire conversation below.

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Category tracks

The Culture track seeks entries that exemplify the development of an inclusive and collaborative workplace culture, crucial for organisational success and growth. Submissions should illustrate transformative strategies implemented across core business functions, reflecting expertise, leadership, and a clear vision. These strategies should demonstrate a positive impact on the business, its employees, stakeholders, and customers, showcasing how a nurturing culture contributes to overall growth and innovation.

The Excellence track celebrates businesses that have demonstrated remarkable success and impact within their industry, regardless of their size. Entries for this category should illustrate how the business's strategic execution, guided by visionary leadership and exceptional expertise, has significantly influenced the industry. The focus will be on the tangible outcomes of these strategies, highlighting the company's ability to innovate, lead, and leave a lasting impression in its field.

The Good track is focused on recognising companies dedicated to their mission of creating a positive societal impact. Entries should highlight innovative solutions aimed at addressing global challenges such as environmental sustainability, social equity, and community well-being. Successful submissions will demonstrate how their initiatives contribute to significant changes, tackling issues like gender inequality, social imbalance, and injustice, thereby setting a precedent for responsible and impactful business practices.

Awarded to a single entry in a category, Grand Prix is the top accolade in that category. To win the Grand Prix, the entire Judging Board must unanimously agree that the entry deserves the accolade of being the best in that category.

The Growth track is about showcasing how businesses have enhanced productivity and execution to make a significant impact in their market. Entries should highlight innovative strategies that have optimised the customer journey, leading to increased engagement and commercial success. This track is for those who have effectively used their understanding of the market and customer needs to scale their business and achieve notable growth.

The Operators track seeks entries that showcase leadership in fostering innovation within their ecosystems. Ideal submissions will highlight how your initiatives have catalysed the creation of new products or services, bolstered by a culture that uplifts internal teams and the wider community. This track celebrates those who drive progress by empowering voices and forging transformative connections in their industry.


  • Always Evolving New

    Acknowledges a culture of continuous learning and improvement within a company, encourages employee development, and always looks for ways to optimise and innovate operations.

  • Big & Mighty Culture New

    Recognises companies (51-1000 employees) for their exceptional efforts in cultivating a culture that champions innovation.

  • Diverse Co.

    Celebrates workplaces dedicated to fostering innovation through a vibrant tapestry of diverse talents and perspectives.

  • Small & Mighty Culture New

    Applauds small teams of fewer than 50 employees for their remarkable ability to foster innovation and set new benchmarks in their domain.

  • Work Sweet Work

    Acknowledges companies that have achieved extraordinary employee engagement, satisfaction, and retention, creating an exemplary workplace culture.

  • Company of the Year

    Honours an outstanding company that not only showcases exemplary leadership and resilience but also demonstrates a clear, quantifiable impact over the past year.

  • Customer Obsessed New

    Applauds prioritisation, understanding and meeting the needs and expectations of their customers, including feedback, personalised services and ensuring high satisfaction.

  • Defiant Ones

    Recognises firms that lead technological innovation, setting new standards and defining the future of their industries.

  • Hammer

    Celebrates companies that have not only defined success on their own terms but have also concretely demonstrated their triumphs over the past year.

  • I Wish I'd Done That

    Applauds ingenious, simple solutions in niche markets that spark a universal sentiment of admiration.

  • On the Rise

    Celebrates early-stage startups, under 4 years, that have shown remarkable progress and success in their initial years.

  • Prodigy

    Recognises young visionaries under 30 with outstanding talents and achievements, setting them apart in their fields.

  • Singularity

    Highlights AI-driven companies that are pioneering new services or integrating AI to create innovative products.

  • Women in Business

    Celebrates female entrepreneurs and leaders who are forging paths for future generations by creating more equitable opportunities.

  • B-Good

    Recognises businesses that redefine commercial success by positively transforming our economic system for the benefit of all stakeholders.

  • Circular Pioneer

    Celebrates companies at the forefront of circular economy practices, making substantial and sustainable differences.

  • Ethical Leadership New

    Commends companies exemplifying leadership in environmental and social governance, setting standards in corporate responsibility and ethical practices.

  • Going Green

    Acknowledges companies leading large-scale sustainable initiatives, addressing critical areas like clean energy and environmental justice.

  • Collab New

    Honours strategic partnerships and alliances with other businesses to leverage complementary strengths, access new markets, and share resources for synergistic growth and innovation.

  • Design First

    Celebrates companies where design is the heartbeat of innovation, engaging the whole team in crafting groundbreaking products.

  • Going Global New

    Applauds companies that have expanded their reach globally, showcasing exceptional growth and international success.

  • Great Pivot

    Acknowledges companies that adeptly navigate change, leveraging insights to pivot towards delivering outstanding products.

  • Movement

    Recognises unforgettable event experiences that resonate emotionally, drive social change, or achieve viral status.

  • New Model

    Honours businesses revolutionising markets with elegant and disruptive business models.

  • Next Level New

    Applauds companies which had successful strategic acquisition and integration of another entity, staff or an asset that allowed them to further grow and scale their services.

  • Wildfire

    Celebrates companies that have rapidly and significantly impacted their marketplace, online and offline, setting new standards for success.

  • Angel

    Honours visionary angel investors who've significantly contributed to early-stage startups, guiding them toward success.

  • C-Suite

    Recognises exceptional leadership qualities in high-ranking executives, showcasing their management and interpersonal excellence.

  • Creative Maverick New

    Honours unconventional thinkers with exceptional abilities to execute typically unimaginable initiatives, expertly coordinate teams, secure funding or successfully launch multiple ventures.

  • Ecosystem Star

    Celebrates individuals who energise and nurture their communities, fostering engagement and advocacy.

  • Future Builder

    Recognises the determination and resilience of founders who've embarked on the challenging journey of starting their own ventures.

  • Quiet Achiever New

    Applauds the unsung heroes whose behind-the-scenes efforts have led to flawless project executions and exceeded expectations.

  • Splash Down Under New

    Acknowledges international companies making a noteworthy entrance into the Australian market, enriching the local business ecosystem.

  • TopCoder

    Recognises developers for their outstanding technical skills, clean code, and collaborative spirit.

  • Venture Cap

    Salutes venture capital firms with a track record of backing transformative businesses, contributing significantly to Australia's economic growth.

  • Visionary New

    Recognises effective leadership by setting a clear vision, motivating the team, and making strategic decisions that guide their business towards its goals.

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