A tour of 11 new categories
Delve into the exciting world of 11 new categories introduced in the Operators and Excellence tracks. Unearth the unique opportunities they offer with specific examples, and the industries they’re shaking up.
It’s time for a breath of fresh air! The Operators and Excellence tracks are expanding with the introduction of 11 tantalising new categories. From the wellness-centric “Mind&Body” to the tech-savvy “TopCoder,” these novel additions promise to amplify the diversity and dynamism in the field. Let’s go on an exploration of these exciting categories!
Breeze Through Wellness with “Mind&Body”
The ‘Mind&Body’ category is for those excelling in the wellness industry. Be it through self-care apps, revitalising retreats or even healthy retailers, this award recognises excellence in promoting well-being. An Aussie example would be Happy Melon Studios in Melbourne, merging mind and body practices for a holistic wellness approach.
Aim for Growth with “Growth Hacker”
The “Growth Hacker” category is the digital marketer’s dream. It recognises individuals who’ve fueled rapid company growth through innovative data mining and experimentation techniques. If you’re a growth marketing expert or a data analyst, this category is your playground! Take a cue from Mitchell Harper, Co-founder of BigCommerce, who amplified company growth with smart data mining and experimentation techniques.
Scoring High with “Game Changer”
A tribute to the athletes turned entrepreneurs, “Game Changer” acknowledges the successful transition from sports to entrepreneurship. If you’re a professional athlete who has transformed a side hustle into a prosperous business, this category has your name on it. Look at Michael Klim, former Olympic swimmer turned skincare entrepreneur, who successfully transitioned his side hustle, Milk & Co, into an international business.
Exploring New Shores with “Down Under”
“Down Under” celebrates international companies that have successfully expanded into the Australian market. CEOs, market entry strategists, and business development leads should set their sights on this category if they’ve established a robust presence in Australia. A great example here is the UK-based fintech company, Revolut, that made waves by breaking into the Australian digital banking scene.
Leading the Way with “Pioneer”
For those who’ve introduced groundbreaking products and created new market categories, “Pioneer” is your recognition. CEOs, CTOs, and innovation leads who have revolutionised their industry with first-to-market products, this category is your ode. Consider Flavia Tata Nardini, CEO of Fleet Space Technologies, who’s spearheading the creation of a global network using nanosatellites.
Shaping Strategies with “New Model”
Innovative business models that are disrupting the market are the stars of the “New Model” category. If you’re a CEO, COO, or business strategist who has developed an elegant business model transforming your industry, you’ve got a shot at this category. Look no further than Vinomofo, an online wine retailer, for inspiration, with its unique business model transforming the wine industry.
Creating Waves with “Movement”
If you’ve orchestrated events, conferences, or campaigns that moved people emotionally or made a social impact, “Movement” is your category. Event organisers, conference planners, and marketing directors, it’s time to make your move! The Black Dog Institute, with its innovative ‘Exercise Your Mood‘ campaign, has created a significant impact on mental health awareness, making it an ideal example.
Influencing with Fame through “Fame for Good”
“Fame for Good” recognises companies that have used fame for positive social impact. Celebrity-founded companies and philanthropic entrepreneurs, this is your chance to shine. Hugh Jackman’s Laughing Man Coffee, which channels all profits to support communities in need, stands as a testament to this.
Dictating Style with “Trendsetter”
Making a significant impact in the fashion industry by influencing consumer behaviour is rewarded in the “Trendsetter” category. Fashion brand owners, creative directors, and fashion influencers, this category is designed for your creative flair. Byron Bay based brand Spell, with its trend-setting and sustainable bohemian-luxe clothing, is paving the way in this arena.
Mastering Codes with “TopCoder”
Innovating with “Singularity”
Finally, “Singularity” is for those who have pioneered unique technologies or solutions that could potentially change their industry. CEOs, CTOs, and technology leads, this category honours your innovation. Myriota, an Adelaide based startup, is changing the IoT game with its ground-breaking, low-cost satellite technology.