Lean into digital marketing trends now and in 2024
From cultivating superfans to integrating AI, explore how brands can cut through the noise, build communities, and stay famous in an ever-evolving marketplace.
The game of fame in the business world is ever-changing, fueled by customer demands, new technologies, and shifting norms. Let’s unravel the key takeaways that brands need to grasp as they carve their path in this exciting journey towards notoriety and fortune.
Pause Fest online presents a carefully curated first of seven sessions with an expert panel of judges, on topic specific talks. ‘Digital marketing trends and data in 2023’ is panelled with Michael Zyla from Mastercard, India Gad from Shipeezi and Lachie McKernan from Huckleberry.
Here are the takeaways from the session and the YouTube video you can watch is embedded below.
Crafting Fame: It’s More Than Just a Channel
Becoming famous isn’t just about choosing the right channel; it’s about creating a narrative that makes your brand memorable. Understand what you’re famous for and leverage that to build superfans. Fostering an emotional connection between your brand and customers is vital. In today’s world, customers care about where products come from, and showcasing that information transparently can help seal the deal.
Data, Community, and the Power of Partnerships
Data and community are two buzzwords brands cannot afford to ignore. A deep understanding of data can fuel personalised marketing strategies, while fostering a community can result in increased brand loyalty. In the B2B world, it’s about rekindling old practices in new ways—partnerships and one-on-one engagement are back in vogue. So, tear down those content gates and watch your community flourish!
AI: Friend, Not Foe
There’s no doubt about it – AI is here to stay. It won’t replace us but will aid us in our journey towards efficiency and accuracy. Embrace AI, and you’ll unlock a world of possibilities. But remember, building sustainable practices around AI is crucial. After all, it’s about co-existing with technology, not being overruled by it. With AI, we’re looking at a revolution across industries, from customer service to product development.
Trust and AI: A Crucial Balancing Act
As we lean more into AI, there will inevitably be a fallback to trust. How we handle customer experience (CX) with AI is vital. It’s about leveraging technology without compromising the human touch that builds trust and relationships.
2024: A Blend of AI and Immersive Experiences
The year 2024 will see a captivating blend of AI and immersive experiences. Be it AR shopping or AI-powered personalisation, the consumer journey is set to become more engaging. But tread carefully – regulation will likely follow innovation. Best practices like the ‘AI-Generated Product Descriptions Powered by Shopify Magic’ example can guide brands to deliver richer experiences while staying within regulatory boundaries.
Looking Ahead: AI-Driven Product Development
The next 2-3 years will be crucial for brands to integrate AI into their product development. It’s not just about adding AI to the current portfolio; it’s about harnessing its power to build new, innovative products that redefine consumer experiences.
In the pursuit of fame and fortune, brands need to keep their finger on the pulse of these emerging trends. Whether it’s AI integration, community building, or embracing transparency, these key takeaways will guide brands as they navigate the evolving business landscape. So, here’s to a future that’s exciting, innovative, and above all, promising for those ready to take the leap!
To book other sessions, go here.