Lean into digital marketing trends now and in 2024

28 July, 2023
Lean into digital marketing trends now and in 2024 | News | Pause Awards
George Hedon, founder and CEO, Pause Fest & Awards
George Hedon
28 July, 2023

From cultivating superfans to integrating AI, explore how brands can cut through the noise, build communities, and stay famous in an ever-evolving marketplace.

The game of fame in the business world is ever-changing, fueled by customer demands, new technologies, and shifting norms. Let’s unravel the key takeaways that brands need to grasp as they carve their path in this exciting journey towards notoriety and fortune.

Pause Fest online presents a carefully curated first of seven sessions with an expert panel of judges, on topic specific talks. ‘Digital marketing trends and data in 2023’ is panelled with Michael Zyla from Mastercard, India Gad from Shipeezi and Lachie McKernan from Huckleberry.

Here are the takeaways from the session and the YouTube video you can watch is embedded below. 

Crafting Fame: It’s More Than Just a Channel

Becoming famous isn’t just about choosing the right channel; it’s about creating a narrative that makes your brand memorable. Understand what you’re famous for and leverage that to build superfans. Fostering an emotional connection between your brand and customers is vital. In today’s world, customers care about where products come from, and showcasing that information transparently can help seal the deal.

Data, Community, and the Power of Partnerships

Data and community are two buzzwords brands cannot afford to ignore. A deep understanding of data can fuel personalised marketing strategies, while fostering a community can result in increased brand loyalty. In the B2B world, it’s about rekindling old practices in new ways—partnerships and one-on-one engagement are back in vogue. So, tear down those content gates and watch your community flourish!

AI: Friend, Not Foe

There’s no doubt about it – AI is here to stay. It won’t replace us but will aid us in our journey towards efficiency and accuracy. Embrace AI, and you’ll unlock a world of possibilities. But remember, building sustainable practices around AI is crucial. After all, it’s about co-existing with technology, not being overruled by it. With AI, we’re looking at a revolution across industries, from customer service to product development.

Trust and AI: A Crucial Balancing Act

As we lean more into AI, there will inevitably be a fallback to trust. How we handle customer experience (CX) with AI is vital. It’s about leveraging technology without compromising the human touch that builds trust and relationships.

2024: A Blend of AI and Immersive Experiences

The year 2024 will see a captivating blend of AI and immersive experiences. Be it AR shopping or AI-powered personalisation, the consumer journey is set to become more engaging. But tread carefully – regulation will likely follow innovation. Best practices like the ‘AI-Generated Product Descriptions Powered by Shopify Magic’ example can guide brands to deliver richer experiences while staying within regulatory boundaries.

Looking Ahead: AI-Driven Product Development

The next 2-3 years will be crucial for brands to integrate AI into their product development. It’s not just about adding AI to the current portfolio; it’s about harnessing its power to build new, innovative products that redefine consumer experiences.

In the pursuit of fame and fortune, brands need to keep their finger on the pulse of these emerging trends. Whether it’s AI integration, community building, or embracing transparency, these key takeaways will guide brands as they navigate the evolving business landscape. So, here’s to a future that’s exciting, innovative, and above all, promising for those ready to take the leap!

To book other sessions, go here.

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Category tracks

The Culture track seeks entries that exemplify the development of an inclusive and collaborative workplace culture, crucial for organisational success and growth. Submissions should illustrate transformative strategies implemented across core business functions, reflecting expertise, leadership, and a clear vision. These strategies should demonstrate a positive impact on the business, its employees, stakeholders, and customers, showcasing how a nurturing culture contributes to overall growth and innovation.

The Excellence track celebrates businesses that have demonstrated remarkable success and impact within their industry, regardless of their size. Entries for this category should illustrate how the business's strategic execution, guided by visionary leadership and exceptional expertise, has significantly influenced the industry. The focus will be on the tangible outcomes of these strategies, highlighting the company's ability to innovate, lead, and leave a lasting impression in its field.

The Good track is focused on recognising companies dedicated to their mission of creating a positive societal impact. Entries should highlight innovative solutions aimed at addressing global challenges such as environmental sustainability, social equity, and community well-being. Successful submissions will demonstrate how their initiatives contribute to significant changes, tackling issues like gender inequality, social imbalance, and injustice, thereby setting a precedent for responsible and impactful business practices.

Awarded to a single entry in a category, Grand Prix is the top accolade in that category. To win the Grand Prix, the entire Judging Board must unanimously agree that the entry deserves the accolade of being the best in that category.

The Growth track is about showcasing how businesses have enhanced productivity and execution to make a significant impact in their market. Entries should highlight innovative strategies that have optimised the customer journey, leading to increased engagement and commercial success. This track is for those who have effectively used their understanding of the market and customer needs to scale their business and achieve notable growth.

The Operators track seeks entries that showcase leadership in fostering innovation within their ecosystems. Ideal submissions will highlight how your initiatives have catalysed the creation of new products or services, bolstered by a culture that uplifts internal teams and the wider community. This track celebrates those who drive progress by empowering voices and forging transformative connections in their industry.


  • Always Evolving New

    Acknowledges a culture of continuous learning and improvement within a company, encourages employee development, and always looks for ways to optimise and innovate operations.

  • Big & Mighty Culture New

    Recognises companies (51-1000 employees) for their exceptional efforts in cultivating a culture that champions innovation.

  • Diverse Co.

    Celebrates workplaces dedicated to fostering innovation through a vibrant tapestry of diverse talents and perspectives.

  • Small & Mighty Culture New

    Applauds small teams of fewer than 50 employees for their remarkable ability to foster innovation and set new benchmarks in their domain.

  • Work Sweet Work

    Acknowledges companies that have achieved extraordinary employee engagement, satisfaction, and retention, creating an exemplary workplace culture.

  • Company of the Year

    Honours an outstanding company that not only showcases exemplary leadership and resilience but also demonstrates a clear, quantifiable impact over the past year.

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    Applauds prioritisation, understanding and meeting the needs and expectations of their customers, including feedback, personalised services and ensuring high satisfaction.

  • Defiant Ones

    Recognises firms that lead technological innovation, setting new standards and defining the future of their industries.

  • Hammer

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  • Wildfire

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    Honours visionary angel investors who've significantly contributed to early-stage startups, guiding them toward success.

  • C-Suite

    Recognises exceptional leadership qualities in high-ranking executives, showcasing their management and interpersonal excellence.

  • Creative Maverick New

    Honours unconventional thinkers with exceptional abilities to execute typically unimaginable initiatives, expertly coordinate teams, secure funding or successfully launch multiple ventures.

  • Ecosystem Star

    Celebrates individuals who energise and nurture their communities, fostering engagement and advocacy.

  • Future Builder

    Recognises the determination and resilience of founders who've embarked on the challenging journey of starting their own ventures.

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    Applauds the unsung heroes whose behind-the-scenes efforts have led to flawless project executions and exceeded expectations.

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    Acknowledges international companies making a noteworthy entrance into the Australian market, enriching the local business ecosystem.

  • TopCoder

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    Salutes venture capital firms with a track record of backing transformative businesses, contributing significantly to Australia's economic growth.

  • Visionary New

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