Get to know:
Will Hayward – Judge
Welcome to the Pause Awards show, where we invite past winners and future judges to talk about their journeys, inspirations and lessons learned in their professional careers. And beyond.
In this episode, George Hedon, Founder of Pause Fest and Awards, speaks with Will Hayward, CEO/Board member at Private Media (and The Wheeler Centre).
Will joined the Private Media in 2019 as the publisher of Smart Company before being promoted to Chief Commercial Officer in February 2020. For the past six months, Will has been sitting as CEO of Private Media, which owns SmartCompany, Criky and The Mandarin. Before he joined Private Media in Australia, Will worked in the United Kingdom at Buzzfeed, The Wall Street Journal, The Economist, Dow Jones, and Joe Media.
We asked Will what he thinks of Private Media and what’s the future vision.
‘We challenge ourselves to think beyond our sector. We’re trying to leapfrog the media that iterate and look into SaaS businesses and think about how they think, about the funnel, LTV (Lifetime Value), recurring revenue, deploy capital to grow audiences and the timeframe they expect to see the return on that. What does the product look like, and what it should look like? Media companies are traditionally awful at product.”Will Hayward, CEO, Private Media
“In summary, we’re trying to diversify how we give value to our customers and probably diversify how we get value back.”
What does he think about the mass media in Australia?
“Always felt, as a Londoner, that we’re pretty much at the bottom of the media barrel. The state of tabloids in the UK was pretty shockingly bad, and I was fairly surprised when I got to Australia over three years ago to find this market has an even worse mass media.”
We spoke about the Pause Awards and which categories Will prefers the most.
“Out of the Garage Award – I love the idea of Australia taking over. As an immigrant myself, I know that many people outside of Australia don’t realise how many incredible companies and teams we have. This needs to change. The only thing the UK/US has is a massive scale default. I’d like to see more Australian businesses do the same.”
On the question what gets you inspired, Will answered:
“People who are smarter than me. Which means I spend a lot of time being inspired.”
Watch the full interview in the video below.