iPhone 15 event: everything about Apple’s new product line

14 September, 2023
iPhone 15 event: everything about Apple’s new product line | News | Pause Awards
George Hedon, founder and CEO, Pause Fest & Awards
George Hedon
14 September, 2023

Apple’s major event brought forth the iPhone 15 series, USB-C charging, Neural Engine and a carbon-neutral Apple Watch. Read a combined recap from TheVerge, Mashable and legend himself Marques Brownlee.

Apple dropped its highly anticipated iPhone 15 range and Watch 9 — surprise! Yeah nah, there were plenty of new features and hidden tech with significant shift in charging technology and a carbon-neutral Apple Watch, Apple’s announcements did not disappoint. We’ve collected all key media coverage from the event you need to know in one place. Let’s get into it.

iPhone 15 and 15 Plus

Apple kicked off the event by introducing the latest iteration of its Watch, but we’re hitting off with a flagship product, the iPhone 15. This new entry in the iPhone lineup boasts significant improvements in performance and camera capabilities. Equipped with USB-C charging, a feature long-awaited by users, and the innovative Dynamic Island, which replaces the notorious notch, the iPhone 15 is set to turn heads. In Australia, the iPhone 15 starts at $1,499 AUD, while the larger iPhone 15 Plus begins at $1,649 AUD.

iPhone 15

iPhone 15 Pro and Pro Max

For those seeking the utmost in smartphone technology, Apple unveiled the iPhone 15 Pro and Pro Max. These premium models come encased in titanium, making them not only more durable but also lighter. A unique addition is the customisable Action Button, which takes over the role of the mute switch. The iPhone 15 Pro is priced at $1,899 AUD, while the Pro Max variant starts at $2,199 AUD.

iPhone 15 PRO

Apple Watch Series 9

Apple Watch enthusiasts had reason to celebrate as the company introduced the Apple Watch Series 9. This new iteration boasts enhanced power, a commitment to carbon neutrality, a fresh array of colors, and an intriguing touch-free feature called double tap. The Series 9 is available for pre-order at $649 AUD.

Apple Watch 9

Apple Watch Ultra 2

In addition to the Series 9, Apple unveiled the Apple Watch Ultra 2. This sportier version of the Watch comes with an upgraded processor, extended battery life, and improved health tracking capabilities. The Ultra 2 can be pre-ordered for $1,399 AUD.

Apple Watch Ultra 2

Other notable features:

  • Dynamic Island for All iPhones: Goodbye to the Notch!
  • USB-C Charging: Embracing Universal Compatibility
  • The Action Button: Customization at Your Fingertips
  • iOS 17 Release Date: Mark Your Calendars
  • So Long, Leather: Apple’s Environmental Commitment
  • Spatial Video: Immersive Content Creation

But wait, there’s one more thing! – the Neural Engine. We firmly believe that Apple’s implementation of AI as a powerful tool in its products is truly remarkable.

Let’s cut to the chase… There has been a lot of buzz on the Internet regarding Tim Cook’s acting abilities. You may have witnessed that intense stare directed at Mother Nature, portrayed by Octavia Spencer, in a sketch that has garnered mixed reactions. While some may cringe and label it a flop, we have witnessed far worse corporate presentations and annual reports. This particular sketch may not be an Oscar winner, but it did manage to bring a smile to our faces. Don’t just take our word for it, see it for yourself.

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The Culture track seeks entries that exemplify the development of an inclusive and collaborative workplace culture, crucial for organisational success and growth. Submissions should illustrate transformative strategies implemented across core business functions, reflecting expertise, leadership, and a clear vision. These strategies should demonstrate a positive impact on the business, its employees, stakeholders, and customers, showcasing how a nurturing culture contributes to overall growth and innovation.

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The Operators track seeks entries that showcase leadership in fostering innovation within their ecosystems. Ideal submissions will highlight how your initiatives have catalysed the creation of new products or services, bolstered by a culture that uplifts internal teams and the wider community. This track celebrates those who drive progress by empowering voices and forging transformative connections in their industry.


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