A passionate pursuit for Healthcare reinvention

4 April, 2023
A passionate pursuit for Healthcare reinvention | News | Pause Awards
George Hedon, founder and CEO, Pause Fest & Awards
George Hedon
4 April, 2023

Explore the fascinating world of Midnight Health as Nic Blair, Founder and CEO, shares his captivating experiences and invaluable wisdom in this exclusive interview.

Nic Blair, the ingenious visionary and helmsman at Midnight Health, emerged as the Pause Awards winner in 2022 taking home Grand Prix in ‘Wildfire’ category for conquering the marketplace. Armed with an unrelenting entrepreneurial spirit, his brainchild redefines the healthcare sector’s contours by weaving a futuristic tapestry of innovation and progress. 

We have the pleasure of connecting with Nic Blair, an entrepreneur whose passion for digital innovation has fueled an incredible journey since 2008. As the founder of Search Factory and co-founder of Brus Media, Nic has consistently blazed new trails in the world of marketing and technology. His most recent venture, Midnight Health, is transforming the healthcare landscape by enhancing patient outcomes and improving accessibility. The first brand they launched was Youly, then followed by three more, Stagger, and Vidality.

Delve into the captivating narrative of Midnight Health’s journey, brimming with pure insight.

Tell us how you grew Midnight Health into the successful business it is today?

Midnight Health’s growth is a testament to our strategic and targeted marketing efforts. We tapped into the power of paid search, organic social media and influencer collaborations to connect with our core audience efficiently. Additionally, we pursued equity financing as a viable method for capital raising. The synergy between performance marketing and equity financing has played a crucial role in expanding our business venture.

Midnight Health
Vidality by Midnight Health

Now, what does success look like for you and Midnight Health?

Our ultimate vision is to create a complete healthcare ecosystem through a patient-centered digital platform. We want to consolidate the fragmented industry, simplify patient experiences, improve accessibility and enhance healthcare outcomes. Our immediate goal is to have at least one million Australians use our platform for managing their health and well-being. Ultimately, we’d love to see the platform help prevent chronic diseases through early detection, fostering healthier outcomes for everyone.

I firmly believe that problem-solving is an invaluable skill for any business owner or founder. 

Nic Blair, Founder and CEO at Midnight Health

In your opinion, what’s the single most important skill in business, and why?

I firmly believe that problem-solving is an invaluable skill for any business owner or founder. Every day, we’re faced with challenges such as growing our team, allocating resources, driving growth or raising capital. If you’re a skilled problem solver, you can find the right solutions to continue expanding your business and stand out from your competitors.

Midnight Health
Midnight Health team

Are there any exciting plans coming up for Midnight Health in 2023?

While I can’t reveal all the details, rest assured that we have some thrilling ventures lined up for 2023. Our problem-solving mindset will continue to drive our growth and differentiate us from our competitors.

I’d advise companies to focus on creating solid fundamentals and healthy balance sheets through strong gross profits and sustainability. By doing this, businesses can ensure that their long-term goals are met.

Nic Blair, Founder and CEO at Midnight Health

Based on your experiences in the past year, do you have any advice you’d like to share with fellow entrepreneurs?

In today’s rapidly-evolving business landscape, it’s easy to get caught up in pursuing high growth at any cost. However, this approach has proven unsustainable for many startups. Instead, I’d advise companies to focus on creating solid fundamentals and healthy balance sheets through strong gross profits and sustainability. By doing this, businesses can ensure that their long-term goals are met.

Finally, how did winning the Pause Awards impact Midnight Health?

Winning the Pause Award gave us a welcome boost to our profile. The exposure gained from being among such strong competition further contributed to building confidence in the quality of our product and services. Sharing this accolade with a wider audience has undoubtedly led to more opportunities for us, and we are incredibly grateful for the recognition that came with it.

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Category tracks

The Culture track seeks entries that exemplify the development of an inclusive and collaborative workplace culture, crucial for organisational success and growth. Submissions should illustrate transformative strategies implemented across core business functions, reflecting expertise, leadership, and a clear vision. These strategies should demonstrate a positive impact on the business, its employees, stakeholders, and customers, showcasing how a nurturing culture contributes to overall growth and innovation.

The Excellence track celebrates businesses that have demonstrated remarkable success and impact within their industry, regardless of their size. Entries for this category should illustrate how the business's strategic execution, guided by visionary leadership and exceptional expertise, has significantly influenced the industry. The focus will be on the tangible outcomes of these strategies, highlighting the company's ability to innovate, lead, and leave a lasting impression in its field.

The Good track is focused on recognising companies dedicated to their mission of creating a positive societal impact. Entries should highlight innovative solutions aimed at addressing global challenges such as environmental sustainability, social equity, and community well-being. Successful submissions will demonstrate how their initiatives contribute to significant changes, tackling issues like gender inequality, social imbalance, and injustice, thereby setting a precedent for responsible and impactful business practices.

Awarded to a single entry in a category, Grand Prix is the top accolade in that category. To win the Grand Prix, the entire Judging Board must unanimously agree that the entry deserves the accolade of being the best in that category.

The Growth track is about showcasing how businesses have enhanced productivity and execution to make a significant impact in their market. Entries should highlight innovative strategies that have optimised the customer journey, leading to increased engagement and commercial success. This track is for those who have effectively used their understanding of the market and customer needs to scale their business and achieve notable growth.

The Operators track seeks entries that showcase leadership in fostering innovation within their ecosystems. Ideal submissions will highlight how your initiatives have catalysed the creation of new products or services, bolstered by a culture that uplifts internal teams and the wider community. This track celebrates those who drive progress by empowering voices and forging transformative connections in their industry.


  • Always Evolving New

    Acknowledges a culture of continuous learning and improvement within a company, encourages employee development, and always looks for ways to optimise and innovate operations.

  • Big & Mighty Culture New

    Recognises companies (51-1000 employees) for their exceptional efforts in cultivating a culture that champions innovation.

  • Diverse Co.

    Celebrates workplaces dedicated to fostering innovation through a vibrant tapestry of diverse talents and perspectives.

  • Small & Mighty Culture New

    Applauds small teams of fewer than 50 employees for their remarkable ability to foster innovation and set new benchmarks in their domain.

  • Work Sweet Work

    Acknowledges companies that have achieved extraordinary employee engagement, satisfaction, and retention, creating an exemplary workplace culture.

  • Company of the Year

    Honours an outstanding company that not only showcases exemplary leadership and resilience but also demonstrates a clear, quantifiable impact over the past year.

  • Customer Obsessed New

    Applauds prioritisation, understanding and meeting the needs and expectations of their customers, including feedback, personalised services and ensuring high satisfaction.

  • Defiant Ones

    Recognises firms that lead technological innovation, setting new standards and defining the future of their industries.

  • Hammer

    Celebrates companies that have not only defined success on their own terms but have also concretely demonstrated their triumphs over the past year.

  • I Wish I'd Done That

    Applauds ingenious, simple solutions in niche markets that spark a universal sentiment of admiration.

  • On the Rise

    Celebrates early-stage startups, under 4 years, that have shown remarkable progress and success in their initial years.

  • Prodigy

    Recognises young visionaries under 30 with outstanding talents and achievements, setting them apart in their fields.

  • Singularity

    Highlights AI-driven companies that are pioneering new services or integrating AI to create innovative products.

  • Women in Business

    Celebrates female entrepreneurs and leaders who are forging paths for future generations by creating more equitable opportunities.

  • B-Good

    Recognises businesses that redefine commercial success by positively transforming our economic system for the benefit of all stakeholders.

  • Circular Pioneer

    Celebrates companies at the forefront of circular economy practices, making substantial and sustainable differences.

  • Ethical Leadership New

    Commends companies exemplifying leadership in environmental and social governance, setting standards in corporate responsibility and ethical practices.

  • Going Green

    Acknowledges companies leading large-scale sustainable initiatives, addressing critical areas like clean energy and environmental justice.

  • Collab New

    Honours strategic partnerships and alliances with other businesses to leverage complementary strengths, access new markets, and share resources for synergistic growth and innovation.

  • Design First

    Celebrates companies where design is the heartbeat of innovation, engaging the whole team in crafting groundbreaking products.

  • Going Global New

    Applauds companies that have expanded their reach globally, showcasing exceptional growth and international success.

  • Great Pivot

    Acknowledges companies that adeptly navigate change, leveraging insights to pivot towards delivering outstanding products.

  • Movement

    Recognises unforgettable event experiences that resonate emotionally, drive social change, or achieve viral status.

  • New Model

    Honours businesses revolutionising markets with elegant and disruptive business models.

  • Next Level New

    Applauds companies which had successful strategic acquisition and integration of another entity, staff or an asset that allowed them to further grow and scale their services.

  • Wildfire

    Celebrates companies that have rapidly and significantly impacted their marketplace, online and offline, setting new standards for success.

  • Angel

    Honours visionary angel investors who've significantly contributed to early-stage startups, guiding them toward success.

  • C-Suite

    Recognises exceptional leadership qualities in high-ranking executives, showcasing their management and interpersonal excellence.

  • Creative Maverick New

    Honours unconventional thinkers with exceptional abilities to execute typically unimaginable initiatives, expertly coordinate teams, secure funding or successfully launch multiple ventures.

  • Ecosystem Star

    Celebrates individuals who energise and nurture their communities, fostering engagement and advocacy.

  • Future Builder

    Recognises the determination and resilience of founders who've embarked on the challenging journey of starting their own ventures.

  • Quiet Achiever New

    Applauds the unsung heroes whose behind-the-scenes efforts have led to flawless project executions and exceeded expectations.

  • Splash Down Under New

    Acknowledges international companies making a noteworthy entrance into the Australian market, enriching the local business ecosystem.

  • TopCoder

    Recognises developers for their outstanding technical skills, clean code, and collaborative spirit.

  • Venture Cap

    Salutes venture capital firms with a track record of backing transformative businesses, contributing significantly to Australia's economic growth.

  • Visionary New

    Recognises effective leadership by setting a clear vision, motivating the team, and making strategic decisions that guide their business towards its goals.

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