Resources

Promo tips

Congratulations on being the finalist at Pause Awards!

ndustry peer acknowledgement is all it matters, right! Being the finalist at Pause Awards is a significant achievement granted to only 40% of the entries in this year’s competition. It’s worth tweeting about!

Here are few tips of what you can do to maximise your promotions:

Promote being a finalist

You’re not the winner yet, but being a finalist is one step closer to the win. Take this opportunity to show the world why your business is awesome and why you’re selected. We’ve prepared some ammo for you below.

Put it on the website

Get our official finalist logo and badge from Downloads and post it to your homepage. Here is the link.

Go to socials

If you don’t say it, it didn’t happen. Don’t forget to post about it on you preferred social media channels by using our hashtag #PauseAwards and by tagging us with @PauseAwards. It’s the best way to get some instant kudos.

Grace your email signature

It’s one of the easiest things to do in the world, and still very impactful. Make it a highlight in your email signature for everyone to see.

Thank the support network

Send the email to your best and closest friends, family, colleagues and clients to let them know of great news.

Make content

These days, it is so easy to just pick up the phone and shoot a short video or take a photo. Think about writing a blog post or even run a Facebook ad, but don’t forget to tag us. Promote yourself and your business.

Create a media plan

If you pitch your business to the press, being a finalist at Pause Awards is a good additional reason to generate more attention. You can do it through broadcast, print, radio, online media, and blogs. 

We’ve created a simple Press Release here to download. If the media need official photos and videos, you’ll find those in the Pause Awards media room.

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Finalists Sample Press Release

Congratulations on winning Pause Awards! Now you should tell the world about it. This is definitely a career-defying milestone as you were one among the 30% or less that won and if you hold a Grand Prix that’s less than 10% of all winners. Definitely enough to brag shamesly about it!

Here are few tips that you can do to maximise your promotions:

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Launch a campaign

Nothing should stop you now. We recommend shooting from all tops, but it’s essential to prepare a good strategic campaign first. Winning a Pause Award is kind of a big deal, big enough to take your business leap to the next level. 

But don’t just take our word for it: past winners said, winning has put them on the map, gave them meaning, feel they are on the right track, belong to the ecosystem and help them drive new business and partnerships post awards.

We’ve prepared some ammo for you.

Create a media plan

Being a winner at Pause Awards is a good reason to garner some serious press in the broadcast, print, radio, online, podcast, media, and blogs. It’s a good time to share your business success story and of course that you won the Pause Award for it.
We’ve created a simple Press Release here to download. If the media need official photos and videos, you’ll find those in the Pause Awards media room.

Make content

These days it is so easy to just pick up the phone and shoot a short video or take a photo. Think about writing a blog post or even run a Facebook ad, but don’t forget to tag us.

Put it on the website

Download our official winner logo and badge and post it to your homepage. Here is the link.

Thank the support network

Send the email to your best and closest friends, family, colleagues and clients to let them know of great news.

Go to socials

If you don’t say it, it didn’t happen. Don’t forget to post about it on you preferred social media channels by using our hashtag #PauseAwards and tagging us with @PauseAwards. It’s the best way to get some instant kudos.

In the packaging

If you have a physical product, and it makes sense, you can include a special packaging Pause Awards Winner logo on your product packaging as well.

Thank the support network

Send the email to your best and closest friends, family, colleagues and clients to let them know of great news.

Grace your email signature

It’s one of the easiest things to do in the world, and still very impactful. Make it a highlight in your email signature.

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Winners Sample Press Release

The 5th annual Pause Awards powered by VicGov, will be hosted on Monday 5th December, in the most iconic designer venue in Australia – BOND Melbourne from 6pm until late. This is where the winners will be announced, so get ready for it!

Here’s everything you need to know about this year’s Pause Awards Night, tickets, Welcome Reception, Official Afterparty and where to stay.

Pause Awards Welcome Reception

Join the finalists and winners in the special welcoming reception before the awards ceremony, and network with the industry luminaries and special guests from the innovation ecosystem. Official photographer and video team will be primed to capture the special moments and vox-pops in front of the Pause Awards Media Wall.

Pause Awards is powered by VicGov

Aimed to impress, the fifth Annual Pause Awards Night 2022 & Afterparty is moving to the stylish new venue – BOND Melbourne, for the first time, on Monday 5th December. After last year’s limited capacity, this time we’re opening the most significant industry night to everyone in the ecosystem. You wouldn’t want to miss it!

This night will be filled with champions of the industry where we celebrate their courage, resilience and the ultimate success. We’re giving away Grand Prix and Hall of Fame as well as our Standard award trophies.

Garry Williams from Tractor Ventures will be your host for the night, joined by another person TBC. The biggest excitement from last year was the winner’s ten-word speeches and dancing-walks!

Official Afterparty is powered by Blackmagic Design

This year we’re throwing a proper afterparty together with our partners Blackmagic Design! BOND Melbourne is a classy mix of club and bar vibes so transforming into an afterparty will be effortless. The DJ is armed with your favourite hits all the way back to the 70’s so nothing will be left to chance. From 10pm until late. Come for a few drinks, get stuck on the dancefloor. You wouldn’t want to miss it for anything in the world!

Event tickets fees

Join us to celebrate another yer around the sun with our innovation ecosystem! The 5th Pause Awards is powered by VicGov and we’ll honour the best performing and forward-thinking businesses and individuals in Australia that make this ecosystem tick. 

The best way to experience the biggest night is with a group of team members, (future) clients, family and friends. Details about ticket fees are below.

IMPORTANT: There are limited tickets available, and the events WILL SELL OUT quickly. Tickets are sold on a first-come-first-served basis, so please order early to avoid disappointment. Invitations are open to anyone in the ecosystem curious to join, but preference will be given to companies associated with awards entries.

GROUP TICKETS: This year you can purchase group tickets for 5 or 10 and VIP Booth or Table of 6 with up to 10% discounts, and Private VIP Rooms from 8-20 people with up to 20% discounts.

Covid-19 Vaccine Requirements

All ticketed guests are required to be vaccinated. Attendees will be expected to show their vaccine certificate at the entry.

Each ticket includes:

• Pause Awards, Welcome Reception
• Pause Awards Night
• Official Afterparty powered by Blackmagic Design

Ticket Fee: $295

GET YOUR TICKETS HERE

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Ten-word speech & dance-walk

If you win, there are only two things you need to worry about at the event. Your ten-words speech and dancing skills. Traditionally, winners do the dance-walk to get their certificate on the stage and then address crowds with their ten-words at the big show.

Ten-word speech

We’ve limited speeches to ten words so that we can go through all winners in one night and make it exciting in the process. So your ten-words should be chosen wisely. And make it ten, no more, no less! We’ll be pushing them out to the socials.

The ten-words could be your bold statement, future tagline, social commentary, product launch, a joke or anything else you see fit at the time. Make it smart, witty and punchy – this works the best. We encourage you to start preparing ahead of Awards Night for your ten-word speech! 

Here is the sample:

“When they go low, we go high. That is all!”

Dance-walks

Dance-walks have stolen the show when we introduce it in 2020. They cut through the usually monotonous awards presentation and add a bit of flavour and excitement to each winner. The crowds loved seeing who pulls which dance moves on the blue carpet. 

There shouldn’t be much preparation for it, just get on the floor and bust a move. Even if you can’t dance, it’s a great thrill and a lot of fun for those watching you. So don’t stress. Put on a show for your friends! In the past, we had breakdancers, cartwheelers and catwalkers. We’re open to anything.

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QT Melbourne – 133 Russell St., Melbourne

Positioned in the heart of Melbourne’s hidden laneways, QT Melbourne is luxury in a landscape of industrial chic, low-light and high-fashion. From the famous rooftop bar, to undiscovered laneways, QT Melbourne is a path that leads somewhere different every time. You might say our regulars are irregular; the rules change as often as the cocktail list, and the door is your ever-open invitation to step on through.

We’re offering a 15% off the day rate promotion for guests! Bookings can be made on QT Melbourne website with the promo code PAUSEAWARDS. You will see the available room options for you to choose from.

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Ovolo Laneways – 19 Little Bourke St., Melbourne

Ovolo Hotels is an independent hospitality company, headquartered in Hong Kong, that owns and operates a collection of individually designed lifestyle hotels and serviced apartments. The company keeps in touch with the modern traveller through award-winning interiors, detail-driven comforts, focused all-inclusive services and cutting-edge en-suite technology, all done in signature style.

We’re offering a 15% off the day rate promotion for guests! Bookings can be made on Ovolo website with the promo code PAUSE. You will see the available room options for you to choose from.

One of the best things about Pause Awards is that we give free personal profiles and landing business pages to our champions. We’ve decided to do this because we thought no awards are doing it, and we’re into building better ecosystems so people and businesses need to be highlighted.

We’ve created the most beautiful awards website on the market with great functionalities so we think you’re going to love coming back, using and sharing it. It’s like a curated version of your LinkedIn profile. Once you set it up, your profile doesn’t need much updating, unless you get new professional photos or want to update your bio.

You don’t need much to create your profile, just a professional photo, short bio and couple of other answers. Please make sure you have a good quality profile photo at the right resolution. We understand that some people don’t understand what’s the right resolution and what pixel sizes mean, but if your photo is pixelated, it’s not good.

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Images in two sizes:

Used on your index profile within a large image carousel. These images should be business or product shots that look great. Do not include your logo. Can include only 1, but preferable to have 2-4.

Profile Images (up to 4)

Used on your index profile within a large image carousel. These images should be business or product shots that look great. Do not include your logo. Can include only 1, but preferable to have 2-4. 

Aspect Ratio: 16:9 (Landscape) 
Resolution: 3000 x 1687px 
File Size: max. 600kb 
Format: .jpeg

Avatar Image (x1)

Used as a tile image wherever your business profile is displayed on the site in a grid, list or carousel. This image is the one that will be shown wherever your business is displayed on the website as a tile, so make it your best one. Do not include your logo. 

Aspect Ratio: 1:1 (Square) 
Resolution: 1600 x 1600px 
File Size: max. 300kb 
Format: .jpeg

Use www.tinypng.com to compress images before uploading.

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Your biography

Your bio is capped at 50 words so you’ll have to be short, punchy and only put the summary of your best achievements. Please stay away from buzz terms such as Innovation Guru or Self Evangelist etc. Other professionals will read and it just never resonates well.

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Business Index profiles

These are created as you enter Pause Awards, there will be a segment which will ask you to enter three pieces of information, once you’ve done that and uploaded images you are done. It should not take more than 15 minutes to complete the profile.

Please make sure that you have high quality images that represent your business, they can be anything but we suggest having a photo of the Founder/ CEO, product and people in the office. You can upload up to four images.

Just keep in mind that the Business Index on Pause Awards is an editorial style of content and we want to make sure that everything looks classy and it’s up to date.

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Judges and Ambassador profiles

Judges can now apply online and set up their profile during the application process. As we mentioned above, you’ll need one good quality photo of yourself and 50 words bio.

Ambassadors will be privately invited to join Pause Awards so they will have separate entry to portal access but essentially will require the same information. 

Setting up any of these profiles should not take more than 5 minute.

We’re more than excited to present this opportunity for the innovation community to contribute to our newsroom. So why did we decide peer generated content is good?

The Australian ecosystem is growing at an accelerated pace and the current media channels are overflooded with paid content and not enough quality articles are written. There are few well crafted content beacons in the industry posting out on their own and we’d like to centralise some of those great reads and conversations to amplify their voices.

Our thinking and some feedback that we got is that there is a room for an alternative channel that fills this gap. Something like Medium or Apple news, but even more curated. We’ve already been called ‘the Broadsheet for tech’ by Merton Lawyers.

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Who can contribute?

Almost everyone involved with Pause Awards, they include:

• Winners with a Winner’s Pack
• Judges, current and past
• Ambassadors
• Sponsors (paid)
• Community partners
• Special contributors invited by the Pause Awards

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Where do I start?

Winners, Judges, Community Partners and Ambassadors can access this feature by logging into the Pause Awards portal and hitting the ‘Article EOI’ button under their profile.

Special contributors will have writer access to the portal and be able to just write articles and not see any other content related to Pause Awards.

We’ll manually send everyone access to write content by email.

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What can I write about?

Pause Awards is the home for the champions of the industry. We want to make sure the content sent to us adheres to simple guidelines so that reading experience (or the pleasure) for the reader is taken into consideration, in simple terms, we need quality content with a point of view.

We don’t want:

• Copy pasted press releases
• Sales pitches 
• HR news and job promotions
• Advertorials
• SEO backlinks

We want:

• Opinion pieces
• Industry and business insights
• Thought-leading stories
• Product launches
• Educational

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The publishing process

When you submit your article it will need to go through the approval process first, so it won’t be uploaded immediately. If you are planning a product launch or just want to time the article going live please allow 3-5 business days minimum.

If your article has quality photos and generally is well written it may be approved in 2-3 business days. But if your article doesn’t have good photos, it’s not well written or is salesy it will be knocked back for further editing or not be published at all. Please follow simple guidelines below.

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How to write an article people want to read?

Also known as the Audience’s Choice is a great way to engage the audiences from a wide spectrum of our ecosystem that may not have heard of Pause Awards, or teammates of those that have entered.

We’re all about the community and so we decided to add this new dimension to the awards program to boost engagement and bring some more excitement to the program via socials.

Download hi-res images of the Pause Awards logo, trophy and various badges to share on your website. 

We’re all about the community and so we decided to add this new dimension to the awards program to boost engagement and bring some more excitement to the program via socials.

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Logo and badge packs

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Sample press releases